Our Purpose

Help you repair the fundamentals of great sleep at night, so you can be the best version of yourself during the day.

Who would have thought that something as simple as getting a good night’s sleep would feel like such an impossible task?

We're determined to change that.

When we considered these staggering numbers in the context of emerging science around just how important sleep is to your long-term health, it became abundantly clear that the sleep industry has failed Americans—and that we needed to do something about it.

Americans aren’t sleeping.

  • ⅓ of U.S. adults don’t get enough sleep
  • 164 million people suffer from sleep issues at least 1x/week
  • 70% of American adults report that they obtain insufficient sleep at least 1 night/month (with 11% reporting insufficient sleep every night)


We believe everyone deserves Proper sleep.

So we created a new sleep wellness company.

One that goes beyond a quick-fix to help you rebuild long-term sleep health.

One that understands that sleep is personal and considers your individual habits and lifestyle.

One that takes a holistic approach by combining high-quality supplements with coaching.

We're probably the only ones obsessing over your sleep as much as you are. But it's because we know how much it matters.

We know that it affects your life outside of the bedroom.

We know that you've tried everything to fix it, and then tried it again.

We know that the sleep industry has let you down, and we know that you're tired.

That's why we're not messing around.

Here's to the end of tossing + turning.

  • Helping Americans get their 40 winks has never been more necessary as the country faces what some health experts have called a sleep epidemic.

  • The Sleep + Restore supplement contains standard melatonin for falling asleep and extended-release melatonin that helps you remain asleep during the night. The capsules are not flavored, nor do they contain any sugar, GMOs, or artificial colors.

  • Proper is by far the most medically-backed method I've tried. Unlike other melatonin products, these release the melatonin slowly, so they promise to not only put you asleep, but also keep you asleep. I definitely notice that I am able to sleep through the night more often, not just get knocked out.

  • My personal sleep expert first helped me examine my lifestyle habits and home environment, then worked to create a personalized plan to help me fix my sleep schedule and finally get some much-needed z’s.

  • Proper has tapped medical professionals with lots of fancy degrees, and an executive team stacked with consumer product goods, digital,marketing and health care experience to develop supplements and personalized coaching to get people on the right track with their REM.


    Our Commitment

    Continually innovate to create the most personalized, evidence backed, and integrative approach to improving your long-term sleep health

    About Us

    Happiness Guarantee

    Sleep isn’t one-size-fits-all. Many see improvements the first night and full benefits after several weeks. If that's not the case, please reach out and let us know - we'll work to make it right.

    Contact Us